Me + Lia

@meandlia.us
www.meandlia.com

SCOPE DETAILS:
Creative Direction
Styling + Art Direction
Image Creation
Post Production

Socials Impressions: 250,000

An Australian-based brand expanding into the U.S. market, Me+Lia is a family run business that make loungewear including their signature piece, the ‘Daydream Dress’.

With a significant outlay for multiple shoots in Bali, the team found an underwhelming response in their incursion into the U.S. I suggested that once they had a stronger data set on who their ideal clientele were, they might find that the Bali images don’t align with the values and lifestyle that audience has. Re-affirmed by a large advertising agency in the U.S., we decided to re-shoot the product with a more urban attitude.

The client chose enough selects to give them 6 months worth of social media content and some hero images for the website and additional advertising. The big win for me is when a client re-books me shortly after the shoot, which (as in each of these 3 case studies) has happened already. They are phasing out the Bali shoot to use only my (and some sourced) images and the owner’s comments were: “Seriously world class! Epic and outstanding! Takes the brand to a totally different level!” They have also grown their account by over 1000 followers since the change and their online engagement has also increased noticeably. Their first drop of merchandise into the U.S. was met with great enthusiasm and they’re already planning their second.